Founder & CEO — Hiroki Shinohara
I love traveling, and over the years, I’ve explored all across Japan and visited more than 25 countries.
After all those journeys, I’ve realized that what stays with me most isn’t the beautiful scenery or famous sights. It’s the people I met along the way and the time we shared together.
Laughing together, sharing a meal, or simply listening to someone tell me about their culture and everyday life.
I believe it’s these simple moments and the people we meet that make life richer.
That belief is what led me to create New Adventure.
There are still so many places I want to see and so many things I want to try. I hope to keep discovering new places, meeting new people, and continuing my own adventure along the way.
My Story
After graduating from university, I worked as a marine tour guide in Okinawa. I later moved to Tokyo, where I worked in sales and international trade and took on a variety of new challenges.
After starting my own business, I also became involved in education. Through meeting so many people and having so many different experiences, I gradually came to realize something: it’s the people we meet who make life richer.
With that belief in mind, I returned to my hometown in Kagawa and founded New Adventure.
Today, with “Bring a New Adventure into Your Life.” at the heart of what we do, I hope to create journeys that stay with people — the kind they can look back on years later and still smile about.
Hobbies
Traveling, Surfing
Dreams
Travel to space and explore the world’s most remote places
Message
Let’s set out on an adventure together and discover a world we’ve never known.
Digital Marketing — Mao
Born in Taiwan and living in Japan for over 10 years.
I love delicious food and traveling.
I’m now in my 10th year as a YouTuber, with 980,000 subscribers. I film videos 365 days a year, sharing Japanese culture and lifestyle with people around the world.
I also absolutely love spicy food—chili peppers are my favorite! 🌶️ (LOL)
My Story
After graduating from high school, I moved to Japan and later graduated from a Japanese university. I then joined JTB, where I worked with corporate group travel and academic conference management.
Today, mainly through YouTube, I share the beauty of Japan’s tourism, culture, and local communities with audiences in Taiwan and around the world.
I have also worked on numerous projects with tourism associations, local governments, and companies, specializing in social media promotion and digital marketing.
Hobbies
Cooking, wine, surfing
Dreams
To taste amazing food from all around the world and live a happy life every day
Special Skills
I can imitate a crow, and I have an unusually sharp sense of smell! LOL
Languages
Japanese, Mandarin Chinese, English, Cantonese, and currently learning Spanish!
Legal Affairs — Hideto Nakamura
With fluency in both Japanese and English, I have spent many years working and building relationships with businesspeople from countries with diverse religions, cultures, and customs. These experiences have given me confidence in my ability to connect with people across cultural boundaries.
Along the way, I have had some truly unique experiences—from investing in Myanmar through relationships with local people to becoming the godfather of a business partner’s son in Indonesia.
While living in Singapore, I employed team members from Singapore, Malaysia, China, and Japan. Managing such a diverse team naturally taught me how to work with people across different cultures, backgrounds, and generations.
Through both business trips and personal travel, I have visited a total of 68 countries.
Story
After working for approximately seven years at one of Japan’s major travel agencies, I founded a travel company in Singapore and spent around 30 years working there.
At its peak, the travel company achieved annual sales of more than ¥1 billion.
During my years in Singapore, I also expanded into industries beyond tourism, including founding and operating an international trading company.
I frequently traveled throughout Southeast Asia and India for business meetings, inspections, and negotiations. By communicating directly and building trust face-to-face, I developed lasting relationships with numerous international businesspeople and companies.
Hobbies
Traveling, watching Serie A football, connecting with people from around the world, and Brazilian Jiu-Jitsu
(I trained at a gym in Singapore for nine years and earned a brown belt.)
Years of training at a high-level martial arts gym have helped me maintain both strong mental discipline and physical fitness.
Qualifications
Certified General Travel Services Manager (Japan), TOEIC score: 890, IATA/UFTAA Diploma, Level 1 Certification from the Ski Association of Japan
Designer — Rosanna
A designer who loves film photography and slow travel.
My Story
I came to Japan as an international student in 2015. I spent my first year studying Japanese in Kyoto before moving to Tokyo to study design at a vocational school.
After graduating, I worked at web and graphic design studios in Tokyo.
Whenever I had time away from school or work, I loved setting off on trips with my film camera in hand.
I currently live in Toyama City with my family.
I also designed the New Adventure logo.
Hobbies
Film photography, exploring traditional Japanese cafés, cooking and enjoying good drinks, and traveling to visit exhibitions, galleries, and museums
Dream
To make a living doing what I love and enjoy every day of life
Outdoor Guide — A Mao
I love cycling, and while traveling across Japan on a bikepacking adventure, I began learning mountaineering and skiing in Nagano, a region surrounded by some of Japan’s highest mountains.
During my time in Nagano, I guided people through Kamikochi in winter, where we experienced the breathtaking beauty of snow-covered mountains surrounded by ice and silence.
I also explored the magnificent nature of the Norikura Highlands by bicycle, enjoying its spectacular landscapes and relaxing hot springs along the way.
When I travel, I love discovering the history and culture of each region. I especially enjoy uncovering the hidden stories found in Japan’s small towns and villages and imagining the lives and histories behind them.
Guide & Designer — Go
Originally from Kaohsiung, I love experiencing local culture and connecting with people. Rather than rushing from one sightseeing spot to another, I prefer slowing down and exploring local streets, traditional markets, and neighborhoods where everyday life unfolds. Through these encounters, I enjoy discovering the stories behind each place and experiencing the authentic warmth and character of a city.
I also love capturing meaningful moments through photography. Whether it is a quiet street corner or a memorable local meal, I enjoy preserving the small, heartfelt moments that make each journey special. I look forward to exploring Japan with travelers, experiencing local culture together, and creating wonderful memories along the way.
I hope to meet travelers from all over the world and discover new people and stories through every journey. To me, travel should be more than simply being able to say, “I’ve been there.” It should be an opportunity to step into local life, experience the culture, and connect with the people who make each place unique. I hope that the simple yet precious moments we share along the way will become memories that bring a smile whenever you look back on them.
Public Relations
Ayu
With her bright and charming smile, Ayu shares the魅力 of New Adventure from Malaysia through videos and photography.
She helps bring our adventures to life and share them with people around the world.
Guide & Designer
LuLu
Originally from Taipei, Taiwan, LULU’s love of travel inspired her to become a guide.
She looks forward to enjoying beautiful scenery and delicious food with you, while sharing the little stories and special moments that make each journey unique.
She hopes your journey together will become a collection of wonderful memories to treasure.
Planning & Guide
Qiao Qiao
Originally from Kaohsiung, Taiwan, Qiao Qiao loves cycling and going for drives, especially the feeling of traveling through different cities and landscapes.
She looks forward to setting out on an adventure with you, discovering Japan’s hidden gems and unexpected wonders, and creating unforgettable memories together!
Guide & Planning
Lee
Originally from Taiwan and currently based in Hokkaido.
Lee loves meeting people and is known for his cheerful personality and warm smile.
When it comes to traveling in Hokkaido, you’re in good hands with Lee!
Contact
