New Adventure took its very first step with a special New Year’s tour held at the beginning of 2024.
“If you come to Japan, we want you to experience more than just the tourist attractions. We want you to discover what everyday life and culture in Japan truly feel like.”
With this idea in mind, we created a rather special journey: welcoming our travelers into the founder’s family home to celebrate the New Year together.
On New Year’s Eve, we shared toshikoshi soba, traditional year-crossing noodles. After welcoming the New Year, we visited a local shrine for hatsumode, the first shrine visit of the year, and gathered around the table to enjoy osechi, traditional Japanese New Year’s cuisine. It was an opportunity for our travelers to experience Japanese New Year traditions firsthand.
This journey became the starting point for New Adventure and inspired the concept that continues to guide us today:
“Experience Japan like a local.”
From there, we began creating a wide variety of experiences that connect travelers with local communities and bring people together—from Setsubun celebrations and cherry blossom tours around the Seto Inland Sea to study-abroad experience tours with APU, local festival tours, and special collaborations with influencers.
We also began creating custom-made tours, designed around the individual wishes and interests of each traveler.
As we learned how to plan and operate these new kinds of journeys, there was plenty of trial and error. But one question always remained at the heart of everything we did:
“How can we make this experience even more meaningful and enjoyable for our travelers?”
With that question in mind, we have continued to create every journey with care.
New Adventure will continue to offer journeys that go beyond simply “seeing” Japan—journeys that allow you to truly experience it.
In 2025, New Adventure took another step forward, bringing more unique Japanese experiences to travelers and exploring new destinations across the country.
Following the wonderful response to our first New Year’s tour in 2024, we held our second New Year’s tour.
This time, we welcomed even more travelers into the founder’s family home. Together, we celebrated the arrival of the New Year and experienced Japanese New Year traditions, creating a truly special time filled with warmth and smiles.
Throughout the year, we created journeys that allowed travelers to experience the diverse beauty of Japan: staying overnight in the traditional gassho-zukuri village of Shirakawa-go, cycling around the Seto Inland Sea, walking the UNESCO World Heritage Kumano Kodo pilgrimage routes, enjoying breathtaking views of Mount Fuji surrounded by cherry blossoms, and experiencing the spectacular Nagaoka Fireworks Festival, one of Japan’s three great fireworks festivals.
During our Mount Fuji climbing tour, our founder hiked alongside our travelers all the way to the summit—sharing every step of the challenge and the unforgettable triumph at the top.
We also created many experiences that brought travelers closer to Japan’s history, culture, and people. These included tours to Expo 2025 Osaka, Kansai, special journeys combining a visit to Ise Jingu with opportunities to meet and dine with traditional Ama divers, and tours to Izumo Taisha.
At the same time, we received a growing number of requests for corporate trips, custom-made tours, and private tours, this allowed us to dedicate ourselves entirely to crafting journeys tailored to each traveler’s unique wishes.
2025 also marked a year of growth as new members joined our team, expanding our capacity to bring meaningful and unforgettable experiences to more travelers than ever before.
Beyond ordinary sightseeing: journeys that create experiences to last a lifetime.
With this belief in our hearts, New Adventure built the foundation for the next stage of our growth.
In 2026, we have continued to build on everything we have learned, taking some of New Adventure’s most popular journeys and making them even better.
From staying in the traditional gassho-zukuri farmhouses of Shirakawa-go and taking in the Nagaoka Fireworks, to walking the UNESCO-listed Kumano Kodo pilgrimage routes—each journey has been thoughtfully refined through traveler feedback and our own years on the road.
Our goal has been simple: to make every journey even more thoughtful, memorable, and rewarding.
We also introduced a new journey through the Tohoku region, featuring Ginzan Onsen and a historic inn whose atmospheric scenery has drawn attention for evoking the world of Demon Slayer: Kimetsu no Yaiba. Through these journeys, many of our travelers have discovered new sides of Japan they had never experienced before.
At the same time, we have continued to create a growing number of custom-made tours, from corporate trips to family vacations and honeymoons, turning each traveler’s vision of a special journey into reality.
Thanks to the support of everyone who has traveled with us, New Adventure has now entered its third year.
And yet, we have only begun to realize the kinds of journeys we truly want to create.
“What if there were a journey like this?”
“We would love for people to experience this side of Japan.”
We still have countless ideas waiting to become reality.
We will continue to embrace new challenges and bring these ideas to life, one by one, creating opportunities for travelers to discover a Japan they have never seen before.
The New Adventure journey has only just begun.
We hope you will join us for everything that comes next.
Founder
